The Internet works best for most people when it's frictionless: skipping from site to site like a stone flipping easily on water, with no pop-ups, no ads, no videos that play automatically. Aaaah, pure, easy scrolling and clicking
Here's some bad news: that's not the Internet we'll ever have
The Internet has to be paid for — with subscriptions, paywalls and many, many different types of advertising
That, in turn, means pop-ups, pre-roll video ads on YouTube, and videos that automatically start blaring music as you're checking your Facebook status updates
Here's where it gets interesting: Apple, the biggest company in America, is taking sides against the companies that want you to click on their ads, watch their videos and subscribe to their newsletters Read more...
More about Google, Apple, Business, Advertising, and Mediamore: http://wp.me/p55gzU-jHf. #Advertising, #Apple, #Business, #Google, #Media
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