Google reportedly wants to put a 'Buy' button in your search results

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If Google has its way, you could find a 'Buy' button accompanying those search results very soon.

According to a Wall Street Journal report, the search giant will introduce buy buttons in search results some time in the next few weeks, citing sources familiar with the rollout. The buttons would appear alongside paid search results on mobile in the "Shop on Google" section, starting with a small number of searches. A Google spokesperson declined to comment.

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Shoppers who click on a buy button will be shuttled to another Google product page, where they can customize their orders and choose a shipping method before completing their purchase. Currently, users who click on items in the "Shop on Google" section, are shuttled to the product page on the retailer's site, making for an uneven shopping experience, depending on how easy or challenging it is to navigate around the retailer's site. Read more...

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